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The Decisive Moment: How The Brain Makes Up Its Mind

By Jonah Lehrer

Category: Non-Fiction

Dhs. 96.00
Jonah Lehrer  |  Barcode: 9781847673145

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. This title answers two questions that are of interest to those, from CEOs to firefighters: how does the human mind make decisions and how can we make those decisions better.

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Pages
304
Language
English
Publisher
Canongate Books Ltd
Publication date
2009-01-01
Binding
Paperback
ISBN
9781847673145
Dimensions
15.29 x 2.11 x 23.39 cm
Author(s)
Jonah Lehrer

About the Series

About the Author: Jonah Lehrer
Book cover image
Jonah Lehrer

The Decisive Moment: How The Brain Makes Up Its Mind

Dhs. 96.00

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. This title answers two questions that are of interest to those, from CEOs to firefighters: how does the human mind make decisions and how can we make those decisions better.

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