Dogfight: How Apple And Google Went To War And Started A Revolution Fred Vogelstein

The rise of iphones, smartphones and tablets has changed the world. At the center of this are apple and google, two companies whose philosophies, leaders and commercial acumen have steam rolled the competition. In the age of the android and the ipad, these corporations are locked in the feud of a generation, a battle that will play out not just in the marketplace but in the courts and on screens around the world. Fred vogelstein has reported on this rivalry for more than decade and has rare access to the offices and boardrooms where company dogma translates into ruthless business, behind outsize personalities like steve jobs and eric schmidt and inside the deals, transactions, lawsuits and allegations that mold the way we use the internet and communicate with one another. Apple and google are brazenly poaching each other's employees. They bid up the price of each other's acquisitions for spite and they forge alliances with major players like facebook and microsoft in pursuit of market