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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

By Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Catagory: Non-Fiction

Dhs. 65.00

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

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Pages
384
Language
English
Publisher
Houghton Mifflin
Publication date
2007-05-22
Binding
Paperback
ISBN
9780618785919
Dimensions
15.24 x 2.24 x 22.86 cm
Author(s)
Jay Conrad Levinson, Jeannie Levinson, and Amy Levinson

About the Series

About the Author: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Book cover image
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Dhs. 65.00

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

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