Leading Ferguson Alex

What does it take to lead a team to worldclass success over a sustained period of time Sir Alex Ferguson is one of the few leaders who truly knows In his 38 years in management Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world In this inspirational and straighttalking book Sir Alex reveals the secrets behind his recordbreaking career LEADING is structured around the key skills that Sir Alex values most highly It includes subjects we immediately associate with his managerial style Discipline Control Teamwork and Motivation But it also addresses subjects that are less obvious but no less important when seeking success Delegation Data Analysis and Dealing with Failure Written with the investor Sir Michael Moritz a longstanding friend of Sir Alex LEADING is packed with insight wisdom humour and honesty The individual stories inevitably concern themselves with football and the phenomenal success that came along t