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Ogilvy on Advertising
By David Ogilvy
Category: Non-Fiction
Dhs. 147.00
Unit price
/
Unavailable
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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Ogilvy on Advertising
Dhs. 147.00
Unit price
/
Unavailable
Pages
224
Language
English
Publisher
Vintage
Publication date
1985-03-12
Binding
Paperback
ISBN
9780394729039
Dimensions
18.67 x 1.5 x 24.71 cm
Author(s)
David Ogilvy
