Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
By Pete Blackshaw
Category: Non-Fiction
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
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Delivery and Shipping
Delivery and Shipping
- Funzone ships its products to almost all parts of the UAE. We deliver within 2-3 working days from the date of order placed.
- Any orders placed on Friday will be processed on Saturday.
- We ship on all days except Friday and National Holidays.
- FREE shipping for an order amount of AED 200 and above.
- Please note: A signature is required for most deliveries so please choose an address where someone is in.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000:...
